Ahrefs vs Authoritas - Alternative or complimentary SEO tools
Summary of Ahrefs vs Authoritas
So, if you’ve been a Ahrefs user for some time and you’re now considering alternative SEO tools then you’ve come to the right place.
If you are looking to completely replace Ahrefs in your SEO software technology stack then we can show some viable alternative contenders and why you might want to consider trying Authoritas in your next beauty parade.
Perhaps you are pretty happy with most aspects of Ahrefs and you are just looking for a few new or different SEO tools and insights that Ahrefs is missing? If this is the case, then you will probably want to read our review of common features, as well as unique features of both platforms. Hopefully, this will help you easily compare and find a few complementary Authoritas tools that will be good substitutes or additions to what you already have in your SEO tools arsenal.
What is Ahrefs?
Ahrefs is a comprehensive SEO tool that helps you track your website’s backlinks and SEO performance and like most SEO tools is designed to help you get better rankings for your website and allows you to see how your website’s competitors are performing. Ahrefs has a range of free tools as well as a range of paid subscription packages that give you access to its 5 principle SEO tools.
What is Authoritas?
Authoritas is also a cloud-based search engine optimization (SEO) platform that helps SEO professionals drive natural search visibility and revenue by fixing SEO issues and capitalising on SEO opportunities. It covers all the essential SEO tools you would expect to find (keyword rankings, keyword research, site crawling, backlink analysis, etc) and a few unique features you might not have expected.
Alternatives to Ahrefs
Well, if you’ve subscribed to Ahrefs then you will already know that it’s a comprehensive SEO platform powered with a rich source of big SEO data covering keywords, content and backlinks. It’s got a comprehensive range of features and has a good track record and reputation in the industry. But is it right for everyone? (Possibly not if you’ve arrived on this page) 🙂
Tl;dr. Authoritas is a viable alternative to Ahrefs offering you a comprehensive range of accurate SEO tools and data, but at a price point that gives you double the number of projects and keyword rankings, so you can do more for less. Ahrefs has a larger keyword database than Authoritas (or any other SEO tool for that matter). It probably has the largest in the industry after its latest round of updates in February 2022. Authoritas arguably has more SEO tools to help you focus on the most important priority areas which will generate the greatest ROI on your SEO efforts.
Similar SEO tools to consider
There are hundreds of different SEO tools that focus on one aspect of SEO, whether that’s a tool for keyword research, backlink analysis or SEO testing. Many of these are complementary to Ahrefs or indeed Authoritas. But it’s beyond the scope of this review to compare each and every one. So, here instead is a list of comprehensive, seasoned SEO platforms at a similar price point that you could consider when you are thinking about replacing Ahrefs.
- Semrush- read our in-depth comparison
- Authoritas – read on below to see how we compare to Ahrefs
Ahrefs vs Authoritas Comparison
Both Ahrefs and Authoritas offer a wide range of features and SEO tools to help you improve your SEO. But which one is right for you? Here is a detailed comparison of Ahrefs and Authoritas.
Common Ahrefs & Authoritas SEO Features
Keyword Rankings with Universal Search Results and User Intent. Although, Authoritas uses a real browser to get the most accurate results and can even deliver hyperlocal results to a building level using a decimal latitude and longitude.
Keyword research – both have extensive keyword databases. But at the time of writing Ahref’s keyword database is much larger than Authoritas, which tends to focus on commercial keywords. We do not plan to get caught in a keywords arms race (we’ll leave that to Ahrefs and SEMRush- after all, how many keywords can you really optimise for at once?). Authoritas’ approach is more customised to the needs of major eCommerce sites and large websites and is focused on creating a customised view of a market by crawling all key competing pages to discover all keyword niches and then summarising the best opportunities to prioritise for your market.
Keyword Search Volume and Demand Data – Ahrefs uses its own search volumes derived from clickstream data; Authoritas uses AdWords search volumes.
Backlink analysis – Ahrefs has built its own database of ~1.9 trillion backlinks. Authoritas gives you firehose access to the Majestic database which also has over ~1.1 trillion URLs in its live index and ~18 trillion unique URLs in its historic index.
Competitor analysis – Ahrefs allows you to analyse performance against 5 competitors. Authoritas allows you to track 25 competitors per project and its Content Strategy module does competitive gap analysis across your top 100 competing sites.
SEO auditing – Ahrefs has a website auditor and crawler. It analyses pretty much the same basic technical and content SEO issues as Authoritas’ crawler. The Content 360 module from Authoritas joins-up website crawl, keyword ranking and analytics data in one view so you can get a consolidated view of your technical SEO issues and can prioritise actions using keyword or analytics data.
Both tools have a range of advanced filters to allow a technical SEO team to drill-down to specific types of problems.
Traffic analysis – both platforms integrate with Google Analytics and Google Search Console.
Platform APIs – both SEO tools have APIs that allow you to suck data out of their databases into your own BI or data visualisation tools.
Platform exports in .csv – Both platforms let you download data. Authoritas does not limit this or charge you for additional rows over your allowance – downloads are unlimited.
Alerts – You can set alerts to notify you of changes to key SEO metrics and data, such as ranking changes in both platforms.
Dashboards – you can create multiple dashboards to keep track of your SEO projects.
Ahrefs Unique Features
Paid search data – Ahrefs gives you information about who is competing in paid search with your brand, including details about the advertisements your competitors are running.
Size of its Keyword Database – Ahrefs claims to have 19 billion keywords in 243 countries and 10 search engines.
Content Explorer – this product is based on its Content Index of 10 billion pages.
Authoritas Unique Features
User Intent signals for keyword research – The majority of keywords have a blend of intent from Navigational to Informational, Research oriented or Transactional in nature. Authoritas gives users a score across this spectrum which helps you filter the billions of possible keywords out there to a focused list of keywords with real commercial relevance and potential.
Google Big Query integration and synchronisation – Authoritas syncs your essential SEO data to Big Query.
Google Data Studio Integration – Both platforms make it easy for you to export data for SEO reporting and storytelling in Google Data Studio. But, the depth offered by Authoritas in this area is unparalleled.
Ahrefs Price Comparison
Authoritas gives you a comprehensive range of SEO tools and at least twice as many keyword rank checks per day.
Ahrefs offers a wide range of pricing plans, starting with the Lite package at $99/month, the Standard at $179/month, Advanced at $399/month and Agency at $999 per month.
Authoritas offers a similar range of competitively priced plans. You can start for free with 1 site and 1,000 keyword rank credits per month. Paid plans start with the Essentials plan at $99/month, Advanced at $399/month and Expert from $799 per month.
Ahrefs vs Authoritas Pricing
The table below directly compares advertised pricing packages from Authoritas against Ahrefs.
| Software supplier | Ahrefs | Authoritas | Ahrefs | Authoritas | Ahrefs | Authoritas | Ahrefs |
|---|---|---|---|---|---|---|---|
| Package | Lite | Essentials | Standard | Advanced | Advanced | Expert | Agency |
| Monthly Price USD | $ 99.00 | $ 99.00 | $ 179.00 | $ 399.00 | $ 399.00 | $ 799.00 | $ 999.00 |
| Additional Users Price/Month USD | $ 30.00 | $ 30.00 | $ 30.00 | $ 50.00 | $ 30.00 | $ 50.00 | $ 30.00 |
| Additional projects Price/Month USD | $ 10.00 | $0.00 | $ 10.00 | $0.00 | $ 10.00 | $0.00 | $ 10.00 |
| Additional crawl credits /500K | $ 50.00 | $0.00 | $ 50.00 | $0.00 | $ 50.00 | $0.00 | $ 50.00 |
| Domains/Projects | 5 | 5 | 10 | 35 | 25 | 75 | 100 |
| Keywords rank checked daily | 71 | 500 | 300 | 3,333 | 1,667 | 10,000 | 3,333 |
| Users | 1 | 1 | 1 | 1 | 3 | 1 | 5 |
| Pages to crawl per month | 10,000 | ∞ | 500,000 | ∞ | 1,250,000 | ∞ | 2,500,000 |
Ahrefs User Reviews and Customer Satisfaction
Ahrefs has thousands of satisfied customers.
Pros:
- Ahrefs is a very comprehensive backlink analysis tool that can help you identify and track your website’s backlinks.
- The tool also offers a variety of other features such as content research, competitor analysis, and keyword research.
- Ahrefs is a paid tool, but it offers a 7-day trial so you can test out the features before you commit.
Cons:
- Ahrefs can be a little expensive for small businesses and individual bloggers.
- The tool can be a little complex for beginners.
- The data can be a little overwhelming at first.
Ahrefs FAQs
What Is Ahrefs?
It is an all-in-one SEO platform for digital marketers. The company offers a range of data and tools to help website owners optimize their websites.
Which is better Ahrefs or Semrush?
That’s really a matter of personal preference and what exactly you need to achieve.
Is Ahrefs worth the money?
If you can afford to pay $99 per month, then it’s likely that you will get real business value from this low-level investment in Ahrefs or any similarly priced SEO tool.
Can I use Ahrefs for free?
At the time of writing there is not a free version of Ahrefs.
Is Ahrefs safe?
As far as we know, “Yes”. The toolset is robust and they have been building the company for many years.
How reliable is Ahrefs?
They’ve been around in the SEO industry for many years.
What is similar to Ahrefs?
If you’ve heard of or used Ahrefs then you will almost certainly have heard of Moz and Semrush. There are also a range of other SEO tools for professionals that you might want to consider such as Authoritas.