Google for Jobs

May 19, 2020

Contents

1. Become familiar with the Google guidelines and key resources

2. Focus on a high-quality job ad copy

3. Be precise about exact location

4. Adapt the jobPosting markup for remote jobs

Marco Bonomo and Matt Hunt gave us insight on how to rank and appear in Google for Jobs on Tea Time SEO. They shared valuable tips with us. Read the presentation on slideshare and Marco has also expanded on his tips below:

1) Become familiar with the Google guidelines and key resources

The first step in mastering how to rank in Google for Jobs is to make sure that you’re following the Google jobPosting guidelines to the T. I wrote a guide on Google for Jobs: Everything You Need to Know on Search Engine Land. It provides useful tips to outrank the competitors and boost your Google for Jobs rankings.

2) Focus on a high-quality job ad copy

The quality of the job ad is probably the most significant ranking factor in Google for Jobs. On top of displaying key elements such as company info, role description, skills and responsibilities, I recommend adding an extra layer of information for Google to digest. For example, working hours, salary, benefits, and more in-depth company information could make the difference between a good and an excellent job ad copy.

3) Be precise about exact location

Adding the exact location (down to street and post code) is another key factor in improving Google for Jobs rankings. This will allow Google to effectively match the job ad with the most suitable candidate for the job, making commuting times an important factor in improving rankings.

4) Adapt the jobPosting markup for remote jobs

To ensure that a job ad is picked by Google as a remote job, you need to add "TELECOMMUTE" to the jobLocationType property in the schema markup. Additionally, add the “applicantLocationRequirements” to target specific countries (e.g. UK), instead of being displayed worldwide. For more information about the implementation, visit the Google for Jobs remote jobs guidelines.

5) Make Google Data Studio part of your Google for Jobs reporting

My last recommendation is about creating a Google Data Studio dashboard. As Google for Jobs data is available through Google Analytics, it doesn’t take long to set up a dashboard displaying traffic, applications and other key metrics, automating monitoring and reporting.